The Realities of the New Workplace
Dan Schawbel is the leading personal branding expert for young professionals. Read total profile
People you know or have never met yet are googl'ing you lot. Allow's face information technology, you're even google'ing yourself! At the finish of 2007, the Pew Net Research Squad found that 47% of people search for information virtually themselves online (Cocky-Googling), which was more than double five years ago. It's a pretty prophylactic bet that percent has climbed to over l or 60% by this yr.
Some people might can it ego-surfing, but it'due south actually a skillful practice to see what results come up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they want to learn more about y'all. Hiring managers want to meet if you accept a clean record in Google, which is your permanent record because every move you lot brand (yes fifty-fifty a blog comment) is stored at that place forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd engagement wouldn't have happened. Try doing it correct now and see what you get.
There is no hiding from Google!
Google keeps runway of just about everything you do on the net. Information technology patrols and captures your online behavior, such as when yous post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you lot create and distribute over the cyberspace, other people are talking well-nigh you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children'southward children will be able to observe out everything about y'all when they grow older. "Mom, look what I just found out nearly Dad in Google." Your personal brand can't hibernate from Google. At that place is 1 major exception to this though.
Common names
If your proper noun is common, such equally Mike Smith, so it volition be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the get-go few pages. If your life goal is to rank in the acme ten results, that may exist doable, if y'all either become very famous or work extremely hard at building content each and every twenty-four hour period for your entire life. At the age of 60 you might find out that Google changed their algorithm and you'll lose all that hard piece of work. The indicate being is that you'll have to differentiate your name in gild to rank high. I typically recommend you lot apply your middle name or a nickname in this instance. The worst example scenario is that yous change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of eight and higher! Your weblog posts about these celebrities will never end up on the top 20 results for their proper name unless you lot are Perez Hilton. If your name is the same equally a celebrities, y'all are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, but fifty-fifty with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an expanse of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might accept been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, correct at present yous get to laugh at everyone else! With a distinct proper name, you are able to easily manipulate the results for your proper noun on search engines. When you get to your loftier school reunion and see your friends, you'll get the last express joy considering you tin exist visible and control perceptions, while they simply cannot. When you lot Google your name, whether yous have results that reflect your brand, you'll run into how difficult it will exist to rank high for it or not. Depending on the competition, it may accept y'all a few days or a few months. Over time, if you lot piece of work very difficult, yous'll ain the peak ten results for your proper name.
In my next post, I'll talk virtually what you tin do to gain command over your Google results and let your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/the-realities-the-new-workplace.html
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